Company: Blockdot Client: GSD&M, U.S. Airforce Role: Lead Designer
GSD&M wanted to create a complex, yet entertaining experience that challenges potential Airforce recruits in more ways than one. As a result, Airman Challenge consists of multiple user missions designed to test the user's intellect while providing a bit of fun along the way. In designing the overall game experience, it was necessary to work closely with the Blockdot and GSD&M creative teams to fully immerse myself in the U.S. Airforce brand. These initial design composites helped to establish the overall visual direction and tone of subsequent missions and mini-games.
Company: Cimarron Digital Client: Disney Role: Creative Director
Preparing for the summer release of Pixar's animated film Brave, Disney approached Cimarron Digital for a digital campaign proposal. The creative team concepted a fully immersive web experience, including viral, social, and gaming components, as well as mobile integration to emulate the main character's inherent skill, archery.
Chevy Cobalt Labs
Company: Blockdot Client: Campbell Ewald, General Motors Role: Art Director, Lead Designer, User Experience
In an effort to expand brand awareness to a wider demographic, GM wanted to create a rich and customizable digital experience for their entry level sedan, the Chevy Cobalt. Targeting young car enthusiasts and first time car buyers, Chevy Cobalt Labs was designed to allow users to build their own Cobalt and race it through one of six unique tracks. The digital installation included a virtual economy for users to purchase car modifications and upgrades, six multi-player track environments with leaderboards, a social component providing entry into weekly sweepstakes, and an awards and badge system for users to earn as they progress deeper into the experience.
Degree V12 Challenge
Company: Blockdot Client: Story Worldwide, Unilever Role: Art Director, Lead Designer
Blockdot partnered with Story Worldwide and Unilever to create the high-speed racing simulation, the Degree V12 Challenge. Users get behind the wheel of Dale Earnhardt Jr and Brad Keselowski's virtual racecars to speed between racing destinations. This first person game experience features an intricately designed 3D racing environment, cinematic cutaway scenes, and voiceover sound bytes from the racers themselves. The game ran in conjunction with a Degree for Men and Nascar promotion for the the Degree V12 Racing team, lead by Dale Earnhardt Jr.
DFW High-Tech Classroom
Company: Dedo Interactive Client: DFW Fire Training Research Center Role: Creative Director, Art Director, User Experience
The Fire Training Research Center at Dallas-Fort Worth International Airport is the world’s leading fire training institute. Dedo Interactive worked with FTRC to reimagine how students complete the classroom portion of their training, replacing analog textbooks and slide presentations with a suite of custom training applications.
The suite of software incorporates the use of the Unreal 3D gaming engine to allow users to explore aircraft and airport facilities like never before. Additionally, Dedo helped to create the online registration portal for attendees to explore course offerings and sign up for training.
Company: Dedo Interactive Client: Ferrari Role: Creative Director, Lead Designer
Ferrari came to Dedo Interactive looking to add a digital component to the Galleria Ferrari in Modena, Italy. Knowing that enthusiasts were likely highly aware of the luxury sports car manufacturer's makes and models, Dedo offered instead to leverage Ferrari's copious amount of archival content to provide users with an insightful look at the legacy of the brand. These composites illustrate a sample touch installation experience where visitors can scroll through a timeline of Ferrari's rich history.
Company: Cimarron Digital Client: Paramount Pictures Role: Creative Director
In support of the theatrical release of HUGO, Cimarron Digital concepted and created an iPad app that invites users to explore the magical world. Featuring physics based motion, the app playfully brings scenes from the film to life. Additionally, users can browse and unlock exclusive content, try their hand at the mini-games and share the app with friends.
Company: Blockdot Client: LEGO® Role: Art Director, Lead Designer, User Experience
LEGO® engaged Blockdot to build a suite of online games to promote their upcoming line of toys, Power Miners. The game suite would gradually reveal the toys little by little, allowing users to become intimately familiar with the quirkiness and playfulness of the toy line. The first game released, LEGO® Rock Rocket, introduces only the mini-rock monster characters and their quest to devour rock crystals. After building the toy line recognition, the second game, LEGO® Cave Convoy, was released to showcase an in-depth view of the toys, highlighting several of the toy vehicle features.
Company: Cimarron Digital Client: MGM Resorts International Role: Creative Director, Art Director
To update their player's club program Mlife, MGM Resorts International turned to Cimarron Digital to create a fresh and dynamic web application. As the cornerstone of the experience, the site would promote exclusive member "moments": Offers only available to participating Mlife members. Members can view and manage their Mlife membership accounts as well as purchase tickets for events and resort offerings through the web portal.
Northrop Grumman initiated the help of Dedo Interactive to showcase their latest unmanned autonomous helicopter (UAH), the MQ-8B Fire Scout. With a tight schedule for turnaround, Dedo quickly worked to produce a command and control center dashboard. The touch-enabled prototype allows users full access to the UAH, including viewing multiple video feeds, monitoring helicopter status readouts, and locating geographical position and coordinates.
Company: Cimarron Digital Client: Paramount Home Entertainment Role: Creative Director
To build awareness of the DVD release of the motion picture Transormers: Dark of the Moon, Cimarron Digital created the faux social network Botfile. Based on its big brother Facebook, the site simultaneously offered a fun way to interact with characters from the film while providing Paramount Home Entertainment a streamlined way to rollout updates and promotions.
Twilight Time Capsule
Company: Cimarron Digital Client: Summit Entertainment Role: Creative Director
In support of Summit Entertainment's theatrical release of the motion picture Twilight: Breaking Dawn, Cimarron Digital created a new community that features a mixture of official and user-generated content. The dynamic web application provides fans with a permanent place to commemorate and share content with each other and relive any moment in Twilight Saga film history.